Andrea Bergstrom, Ph.D.

Assistant Professor of Media Studies
Mass Communication

• Ph.D. Communication, UMass Amherst
• M.A. Communication, UMass Amherst
• B.S. Mass Communication (Media Studies); Marketing

Courses Taught
• Children and Media
• Mass Communication Theory
• Principles of Media Literacy
• Media and Culture
• Introduction to Women’s Studies

A. Berstrom, Assistant Professor, Mass Communication/Media Studies, Franklin Pierce University

Research Interests
Media effects on children; media representations of gender, race and class; media literacy

Publications and Presentations
Bindig, L. & Bergstrom, A. (forthcoming, 2011). The O.C.: A Critical Understanding. Lanham, MD: Lexington Books.

Paradise, A. & Bergstrom, A. (2006). Graduate students’ perceptions of, motivations for using, and attitudes towards instructional technologies in higher education. The Journal of Higher Education, 17(1-2), 189-209.

Scharrer, E., Bergstrom, A., Paradise, A., & Ren, Q. (2006). Laughing to keep from crying: Humor and aggression in television commercial content. Journal of Broadcasting & Electronic Media, 50(4), 615-634.

Bergstrom, A., Paradise, A., & Scharrer, E. (2004). Introducing second graders to media literacy. Academic Exchange Quarterly, 8(1), special issue on media literacy, pp. 294-298.

Bergstrom, A. (November 2009). Implementing Media Literacy in the College Classroom. National Communication Association. Chicago, IL.

Bergstrom, A. (November 2008). From Fantasy Dates to Elimination Ceremonies: A Content Analysis of Gender Roles, Sex and Romance on Reality Television. National Communication Association. San Diego, CA.

Bergstrom, A. & Meyers, E. (May 2007). 'You are to become Geisha’: Authenticity and the Politics of Representation in 'Memoirs of a Geisha.' International Communication Association, San Francisco, CA.

Bergstrom, A. (March 2007). New Horizons:  Understanding, Implementing, and Addressing Media Literacy Curricula in a Variety of Fields. Northeast Media Literacy Conference, University of Connecticut, Storrs, CT.

Professional Memberships
• National Communication Association
• International Communication Association

Teaching Awards Received:
Palleschi-Hart Teaching Fellow, University of Massachusetts Amherst, College of Social and Behavioral Sciences, 2007-2008.

General Education Review Committee

Contact Information
Phone: 603.899.1053
Fax: 603.899.1056
Office location: Fitzwater Center