"I am a motivator, cheerleader, and trusting guide charged with helping business students realize their full potential as learners and knowledge workers, in an ever-changing environment."

Jason Little, MBA, Ed.D. 

Professor of Marketing
Coordinator of the Marketing major program
Coordinator of the Advertising minor program
Coordinator/Advisor for the 3 and 3+ 1 Accelerated Business Plus Programs
Marketing Department/Division of Business Administration 

B. Mus. Keene State College
M.B.A. New Hampshire College
Ed.D. Leadership and Technology, Nova Southeastern University

Courses Taught:

Undergraduate
Principles of Marketing
Consumer Behavior
Marketing Research
Marketing Management for a Green Economy
Electronic Commerce
Advertising
Public Relations
Managing Nonprofit Organizations and Fund Raising
Grant Writing and Financial Planning for Nonprofit Organizations
Managing Your Money (Personal Finance)

Graduate 
Marketing Management 
Human Resource Management
Managerial Communications
Seminar in Leadership

Doctor of Arts in Leadership
Dissertation Advisor with a Business and Marketing Focus

Small Business Advisory (SBA) Group, Faculty Advisor/Consultant
This group comprises business students, who conduct marketing related initiatives for businesses and organizations throughout New Hampshire. The Group works in partnership with the Small Business Development Centers Network of New Hampshire.

Research Interests & Areas of Expertise
Smart phone technology and marketing applications, advertising history, arctic businesses/consumer behavior of northern peoples. 
Developing marketing and advertising/public relations plans for businesses and organizations; market research, green marketing, and electronic commerce. 

Publications, Presentations, and Consulting

Perrault, Cannon, & McCarthy G. (2015). Essentials of Marketing. (14th ed.).New York: McGraw Hill. (text review). November 2, 2014.

New Hampshire Coalition for Business and Education, Consultation related to NH Department of Internship Administrative Rules, Concord, NH, September 17, 2014.

Monadnock Lodging Organization, Peterborough, NH.  Consulting – Market Communications, Spring, 2014

Evo-Spa Services, Keene, NH. Consulting – Business Plan, Fall, 2013.

Sedona Pump Stations, LLC. Spofford, NH. Consulting - Marketing Related. Fall, 2012.

Kardes, F., Cronley, M., & Cline, T. (2011). Consumer Behavior. (1st ed.). Mason, OH: South-Western Cengage Learning. (book review).

Lane, R. & Russell, T. (2011). Advertising Procedure. (18th ed.). Upper Saddle River, NJ: Prentice Hall. (book review).

“Mobile Phone Shopping on the Rise This Holiday Season.” New Hampshire Business Review. December 17, 2010.

Laudon, K. & Traver, C. (2009). E-commerce: Business, Technology, Society. (5th ed.). Upper Saddle River, NJ: Prentice Hall. (book review and contributor)

“Ukrainian MBA Students Shed Light on Opportunities for Businesses.” New Hampshire Business Review. August 28, 2009.

“The Kazan River: Its Wilderness and Its Culture.” (includes an examination of economic, life styles, and consumer behavior in Nunavut, Canada). Aloha
Foundation, Fairlee, VT, March 2009; Art for Water Program, Franklin Pierce University, Rindge, NH, October, 2009; Appalachian Mountain Club, Nashua, NH, November, 2008; Celebration for the Liberal Arts, Franklin Pierce University, Rindge, NH, October, 2008

“Entrepreneurship: Legacy of America.” New Hampshire HOBY Leadership Seminar. Franklin Pierce University, Rindge, NH, May, 2008. (lead panelist in panel discussion)

“Student Learning and Best Practices for Consulting Small Businesses and Community Organizations.” Campus Compact for New Hampshire and the New Hampshire College and University Council. Concord, NH, November, 2007

Massachusetts Board of Higher Education. Boston, MA. Member of a Visiting Team for Evaluation of Proposed Arts Management Program at Dean College. Franklin, MA, October, 2006.

“Building Community Support for Appropriate Zoning: Marlow, NH.” New Hampshire Town and City, (October, 2006).

“Town of Marlow Land Use Study.” Marlow, NH, May, 2006.

Professional and Special Interest Associations:
- American Marketing Association
- American Marketing Association Special Interest Teaching Group
- New Hampshire Coalition for Business and Education
- New Hampshire Small Business Development Center
- Sigma Beta Delta Business Honor Society, Treasurer for Franklin Pierce chapter
- Appalachian Mountain Club – NH Paddlers Chapter, Whitewater Leader

Professional Development:
“Latest and Greatest Trends and Techniques in Search Engine Optimization.” American Marketing Association. Webcast. June 20, 2014.

“What Makes and Effective Online Teacher?” Online certification requirement. Franklin Pierce University. June 2014.

“Annual Meeting with Business Leader Speakers.” Greater Keene Chamber of Commerce. Keene State College. Keene, NH,  January 8, 2014.

“The Future of Higher Education.” New Hampshire College University Council and Campus Compact for NH Academic Affairs Conference. New England College, Henniker, NH.  November 1, 2013.

“New Hampshire Social Business and Microfinance Forum.” University of New Hampshire, Durham, NH, September 30, 2013.

“2013 Summer’s Marketing Educators’ Conference.” American Marketing Association, Boston, MA, August 9 – 11, 2013.

“Using ClassLive Pro for eCollege.”  Online certification requirement. Franklin Pierce University. June 2013.

“Self-Study Workshop.” International Assembly for Collegiate Business Education. Manchester, NH, January 14, 2013.

“Annual Meeting with Business Leader Speakers.” Greater Keene Chamber of Commerce. Keene State College. Keene, NH,  January 9, 2013.

“Connect 2012: Community Wealth Builders in the Monadnock Region.” Hannah Grimes. Walpole, NH, October 24, 2012.

“Questions to Ask Before Creating a New Website.” American Marketing Association. Webcast. October 19, 2012.

“Spring Meeting.” Greater Keene Chamber of Commerce. Keene Country Club. Keene, NH, May 11, 2012.

“Social Media Development.” Monadnock SCORE. Keene, NH, March 28, 2012.

“Learner Centered Teaching: Putting the Research into Practice.” New Hampshire College University Council and Campus Compact for NH Academic Affairs Conference. Manchester, NH, November 4, 2011.

“Getting More Traffic to Your Website.” Monadnock SCORE. Keene, NH, November 1, 2011.

“Writing for Engaged Scholarship.” Campus Compact for NH. Concord, NH, October 14, 2011.

“Securing Our Future: A New Hampshire Perspective on Economic Security.” New England Center for Civic Life at Franklin Pierce University. Concord, NH, September 29, 2011.

“Business Program Outcomes Assessment Workshop.” International Assembly for Collegiate Business Education. Concord, NH, June 8, 2011.

“Capitalizing on the Rich Information from Social Networking Sites:
How to Effectively Monitor, Understand and Optimize What's Being Said about Your Brand.” American Marketing Association. Webcast. May 24, 2011.
 
“Small Business Day at the State House.” The Business and Industry Association and NH Division of Economic Development. Concord, NH, February 1, 2011.

“Academic Advising for Student Retention and Persistence: Cultivating the Potential in At-Risk Students.”  Franklin Pierce University Center for Academic Excellence. Rindge, NH, December 15, 2010.

“Dodging the Vectors.” American Marketing Association. Webcast. November, 18, 2010.

“The Realities and Myths of Content Curation and Search Engine Optimization.” American Marketing Association. Webcast. November 9, 2010.

“Assessment: Tensions, Opportunities, and Outcomes.” New England Educational Assessment Network. Holy Cross College, Worcester, MA. November 5, 2010.

“The Online Customer Experience: Make it Exceptional.” American Marketing Association. Webcast. September 21, 2010.

“Addressing Climate Change.” Monadnock Institute of Nature, Place, and Culture. Franklin Pierce University. Rindge, NH, October 24, 2009.

“Principles of Marketing Symposium.” McGraw-Hill, Scottsdale, AZ, October 15 – 18, 2009.

“Fostering High-Impact Educational Practices.” New Hampshire College University Council and Campus Compact for NH Academic Affairs Conference. Daniel Webster College, Nashua, NH, September, 2009.

“Lempster Wind Power Project.” Iberdrola Renewables, Lempster, NH, June 19, 2009.

“Green Business: The Next Generation.” Franklin Pierce University. Rindge, NH, April 21, 2009.

“Small Business Day at the State House.” The Business and Industry Association and NH Division of Economic Development. Concord, NH, February 10, 2009.

“International Trade Road Show.”  Keene State College, Keene, NH, October, 2008.

“Globalization of the Campus.” New Hampshire College University Council and Campus Compact for NH Academic Affairs Conference. Daniel Webster College, Nashua, NH, October, 2007.

“Engaged Department Initiative Bidders Conference.” Campus Compact for NH. Concord, NH, October, 2007.

“Small Business and Legislative Roundtable.” Keene State College, Keene, NH, April, 2007.

“Media, Ethics, and Corporate Responsibility.” The Initiative for Corporate Responsibility and Investor Protection. Franklin Pierce University, April, 2007.

“How the U.S. and N.H. Economy Can Spur More Innovation and Entrepreneurship.”  Kaufman Foundation, Bedford, NH, February, 2007

Practical Experience:
Prior to his position at Franklin Pierce University, he managed talented illustrators and photographers that completed contract work for companies such Campbell Soups, Disney, McGraw Hill, Millitech, Osram-Sylvania, Rebok, Southworth Paper, Spalding International, and Teledyne Technologies. He also worked as a corporate web site account manager for a full service marketing agency.

Dr. Little's first career was in the music business that entailed promotion, performance, recording, and music publishing. He toured and performed with many talented musicians, including the world-renowned Irish band The Chieftains, and Cape Breton fiddler Harvey Tolman.

Personal Interests
Arctic wilderness paddling, skiing, hiking, biking, gardening, tree farming, music, history, travel, and native cultures. 

Student Testimonials

"With this new position I have taken, my biggest responsibility is the Account Management training sessions across the entire agency. I could not extend enough gratitude to you since your teaching has played a pivotal role in my marketing education. When developing these decks and standing in front of audiences full of experienced agency professionals, I always remember to speak with confidence and humorous attitude just like you taught your classes."

-Michael Marione, Sr. Account Executive, EvoLogue, Inc., Parsippany, NJ

 "I still remember your class more than the rest for truly bringing a market presence. I really got to use this skill while on a select team from SDSU for a Venture Capital Investment Competition. Just really wanted to say thanks and that your class still makes an impact on my business today."

-Craig Pouliot, Director of Planning and Analysis, Verari Systems, Inc., San Diego, CA

“I have been wanting to send you an email forever - I have just been extremely busy, it feels like some days I never stop! I wanted to thank you for all the useful things you taught me in college, and let you know what a great mentor you had been to me."

-Jeni Mistretta, MTV Tr3s, New York, NY

Jason Little