Jason Little, MBA, Ed.D.

Professor

Jason Little's Bio Photo

 

B. Mus., Keene State College
M.B.A., New Hampshire College
Ed.D., Nova Southeastern University

Phone: (603) 899-4168
Email:  

 
Courses Taught

Undergraduate courses:

  • Principles of Marketing
  • Consumer Behavior
  • Marketing Research
  • Marketing Management for a Green Economy
  • Electronic Commerce
  • Advertising
  • Public Relations
  • Advertising in America: Cultural/Historical Perspective
  • Principles of Management
  • Managing Nonprofit Organizations and Fundraising
  • Grant Writing/Financial Planning for Nonprofit Organizations
  • Managing Your Money (Personal Finance)
Graduate courses taught:
 
  • Marketing Management
  • Human Resource Management
  • Managerial Communications
  • Organizational Behavior
  • Seminar in Leadership
Research Interests & Expertise Areas
  • Starting/Marketing Small Businesses
  • E-Commerce
  • Canadian Arctic Inuit Business Development
  • NH Land Use
  • Vintage Travel Trailer Business History

Honors & Awards

2013: Outstanding Franklin Pierce Faculty Award, presented by Franklin Pierce Student Government

2011: Outstanding Franklin Pierce Faculty Award, presented by Franklin Pierce Student Government

2006: Fitzwater Fellow Award


Publications and Presentations

Pond Inlet Nunavut Entrepreneurial Group. Monthly video consulting for young entrepreneurs located at Pond Inlet, Nunavut, Canada. Spring, 2017 - present.

“Starting a Small Business.” Presentation in partnership with the NH Small Business Development Center. Town of Marlow, NH. March 22, 2017.

Jennifer English Marketing LLC. Hannah Grimes Mentee. January 12, 2017.

Marshal & Johnston. (2017). Marketing Management. (3rd ed.). New York: McGraw Hill. (text review). December 8, 2016.

Hike Monadnock, LLC. Jaffrey, NH. Consulting – Marketing Communications, Spring, 2016.

A Vintage Travel Trailer Restoration Project that Led to Discovery of a Market-Driven Leader. Celebration of the Liberal Arts. Franklin Pierce University, Rindge, NH, September 21, 2015.

Terra Nova Coffee Roasters LLC, Keene, NH. Consulting – Marketing Communications and Financial Projections, Spring, 2015.

Perrault, Cannon, & McCarthy. (2015). Essentials of Marketing. (14th ed.).New York: McGraw Hill. (text review). November 2, 2014.

New Hampshire Coalition for Business and Education, Consultation related to NH Department of Internship Administrative Rules, Concord, NH, September 17, 2014.

Copper Cannon Distillery LLC, Chesterfield, NH. Consulting – Marketing Communications, Fall, 2014

Monadnock Lodging Organization, Peterborough, NH.  Consulting – Market Communications, Spring, 2014

Evo-Spa Services, Keene, NH. Consulting – Business Plan, Fall, 2013.

Sedona Pump Stations, LLC. Spofford, NH. Consulting - Marketing Related. Fall, 2012.

Kardes, F., Cronley, M., & Cline, T. (2011). Consumer Behavior. (1st ed.). Mason, OH: South-Western Cengage Learning. (text review).

Jody Halliday Wearable Art, LLC. Keene, NH. Consulting – Marketing Related. Fall, 2011.

Lane, R. & Russell, T. (2011). Advertising Procedure. (18th ed.). Upper Saddle River, NJ: Prentice Hall. (text review).

“Mobile Phone Shopping on the Rise This Holiday Season.” New Hampshire Business Review. December 17, 2010.

Spiralairfoil Wind Turbine, Inc. Consulting – Marketing Related. Hillsboro, NH. Spring, 2010.

Laudon, K. & Traver, C. (2009). E-commerce: Business, Technology, Society. (5th ed.). Upper Saddle River, NJ: Prentice Hall. (text review and contributor)

“Ukrainian MBA Students Shed Light on Opportunities for Businesses.” New Hampshire Business Review. August 28, 2009.

“The Kazan River: Its Wilderness and Its Culture.” (includes an examination of economic, life styles, and consumer behavior in Nunavut, Canada). Aloha Foundation, Fairlee, VT, March 2009; Art for Water Program, Franklin Pierce University, Rindge, NH, October, 2009; Appalachian Mountain Club, Nashua, NH, November, 2008; Celebration of the Liberal Arts, Franklin Pierce University, Rindge, NH, October, 2008

“Entrepreneurship: Legacy of America.”  New Hampshire HOBY Leadership Seminar. Franklin Pierce University, Rindge, NH, May, 2008. (lead panelist in panel discussion)

New England Forest Products, Inc. Consulting – Marketing Deliverables. Greenfield, NH. Spring, 2008.

“Student Learning and Best Practices for Consulting Small Businesses and Community Organizations.”  Campus Compact for New Hampshire and the New Hampshire College and University Council. Concord, NH, November, 2007

Massachusetts Board of Higher Education. Boston, MA. Member of a Visiting Team for Evaluation of Proposed Arts Management Program at Dean College. Franklin, MA, October, 2006.

“Building Community Support for Appropriate Zoning: Marlow, NH.” New Hampshire Town and City, (October, 2006).

“Town of Marlow Land Use Study.” Marlow, NH, May, 2006.

“Development of a Web-Based Community for the Business Internship Program at Franklin Pierce College.” (Doctoral Dissertation, Nova Southeastern University). Ann Arbor, MI: Proquest Information and Learning. Pub. No. 31458892. July, 2005).

“Internships and Community Building Using a Web-Based Model.” Presented at Focusing on Learning Outcomes: Technology, Pedagogy, and Course Redesign V Conference. Fairfield University, Fairfield, CT, June, 2005.

“An Analysis of Customer Service Skills: Retailers Located in Keene, New Hampshire.” Keene Chamber of Commerce. Keene, NH, April, 2005.

“Research Study for a Commercial Village Center in Rindge, New Hampshire.” Rindge, NH, May, 2004.

“The Colonial Theatre: A Study of Non-profit Contribution Strategies.” Colonial Theatre Rindge, NH, May, 2004.

“Society of Satellite Professionals International, Web-based Services,” New York, August, 2003.


Professional Memberships

  • American Marketing Association
  • Marketing Educators’ Association
  • Society for Marketing Advances
  • New Hampshire Coalition for Business and Education
  • New Hampshire Small Business Development Center
  • Sigma Beta Delta Business Honor Society, Treasurer for Franklin Pierce Chapter
  • Appalachian Mountain Club – NH Paddlers Chapter, Whitewater Leader
  • National Serro Scotty Organization


Service

  • C&S Wholesalers Partnership Team, 2016-present.
  • “2017 Annual Gala.” Greater Keene Chamber of Commerce. Keene State College. Keene, NH,  January 5, 2017.Search Committee Member, Assistant Professor of Sports and Recreation Management, 2016-2017
  • “Connect 2016,” Hannah Grimes. Keene, NH. November 2, 2016.
  • Communication Strategy Interview, Generation Consulting, August 31, 2016.
  • Business Integration Advisory Committee, 2016 –present.
  • Curriculum Committee (a governance committee), 2015 – 2017.
  • Accelerated Business Plus Programs Coordinator, 2011 - 2016.
  • Marketing Program Coordinator, 1998 - present.
  • Advertising Minor Coordinator, 1998 - present.
  • Public Relations Minor Co-Coordinator, 2010 - present.
  • New Hampshire Coalition for Business and Education Participant, A non-partisan organization composed of leading business, education, and public policy leaders committed to improving, the quality, access, and relevance of education for New Hampshire citizens of all ages, 2014 – present.
  • International Assembly for Collegiate Business Education Outcomes Assessment Plan, 2011 - present.
  • Alumni Association Business  Career Panels, Moderator,  Fall 2014, Spring 2015
  • Business Division Web Site Coordinator, 1998 - present.
  • Taskforce for Institutional Effectiveness, 2014
  • Co-hosted Visiting Executive & Entrepreneur Stan Fry, October 8, 2014
  • Internship Online Portal Development, 2013 - 2014.
  • Marketing/Identity Focus Group, Summer 2014
  • Search Committee Member, Assistant Professor of Sports and Recreation Management, 2014.
  • Search Committee Member, Assistant Professor of Chemistry, 2014.
  • Plus Programs Implementation Committee, 2011 - 2013.
  • Search Committee Member, Assistant Professor of Health Administration, 2013.
  • Fund Raising Initiative with Principal Donor, 2013
  • Search Committee Member, Director of University Relations and Creative Services, 2012.
  • Strategic Planning Advisory Subcommittee, 2011.
  • General Education Review Committee Member, 2009 - 2011.
  • Developed and implemented the Public Relations Minor, 2010.
  • Integrated Marketing Committee Member, 2010.
  • Faculty Affairs Committee Chair (a governance committee), 2008-2009 academic year.
  • Summative Committee Member (long term planning and strategic initiatives), 2008 -2009.
  • Search Committee Chair, Assistant Professor of Management, 2008.
  • Faculty Affairs Committee, 2006-2007
  • Ad Hoc Faculty Evaluation Committee Member, 2005 - 2007.
  • WebCt Users Group Committee Member, 2005 - 2006.
  • Information Literacy Competency Standards for Higher Education, 2005.
  • College Computing Advisory Committee Member (CCAC), 2000 - 2004.
  • Search Committee Chair, Assistant Professor of Economics, 2004.
  • Academic Ambition Committee Member, Representing Division of Business Administration, 2004.

Conferences Attended

  • “Online Classroom Management.” Online certification requirement. Franklin Pierce University. June 2017.
  • “Talking Politics in the Classroom.” Franklin Pierce University. Rindge, NH. May 16, 2017.
  • “Ins and Outs of Crowdfunding.” Hannah Grimes. Keene, NH. November 15, 2016.
  • “Finding Your Exports Markets.” eCourse. New Hampshire Small Business Development Center. November 14, 2016.
  • “Basics of Online Global Marketing.” eCourse. New Hampshire Small Business Development Center. November 12, 2016.
  • “Becoming a Business Mentor Session.” Hannah Grimes. Keene, NH. September 1, 2016.
  • “10 Pillars of Search Engine Optimization.” American Marketing Association. Webcast. March 8, 2016.
  • “Higher Education Legal Issues in Experiential Education.” New Hampshire College and University Council. Concord, NH. October 29, 2015.
  • “Instructor Overview Course.” Online Canvas courseware certification. October 28, 2015.
  • “The New Frontier of Branding.” American Marketing Association. Webcast. August 21, 2015.
  • “Entrepreneur of the Year.” New Hampshire High Tech Council. Manchester, NH. May 8, 2015.
  • “Plagarizing? My Students? No Way!” Online certification requirement. Franklin Pierce University. April 2015.
  • “Latest and Greatest Trends and Techniques in Search Engine Optimization.” American Marketing Association. Webcast. June 20, 2014.
  • “What Makes and Effective Online Teacher?” Online certification requirement. Franklin Pierce University. June 2014.
  • “The Future of Higher Education.” New Hampshire College University Council and Campus Compact for NH Academic Affairs Conference. New England College, Henniker, NH.  November 1, 2013.
  • “New Hampshire Social Business and Microfinance Forum.” University of New Hampshire, Durham, NH, September 30, 2013.
  • “2013 Summer’s Marketing Educators’ Conference.” American Marketing Association, Boston, MA, August 9 – 11, 2013.
  • “Using ClassLive Pro for eCollege.”  Online certification requirement. Franklin Pierce University. June 2013.
  • “Self-Study Workshop.” International Assembly for Collegiate Business Education. Manchester, NH, January 14, 2013.
  • “Connect 2012: Community Wealth Builders in the Monadnock Region.” Hannah Grimes. Walpole, NH, October 24, 2012.
  • “Questions to Ask Before Creating a New Website.” American Marketing Association. Webcast. October 19, 2012.
  • “Social Media Development.” Monadnock SCORE. Keene, NH, March 28, 2012.
  • “Learner Centered Teaching: Putting the Research into Practice.” New Hampshire College University Council and Campus Compact for NH Academic Affairs Conference. Southern New Hampshire University, Manchester, NH, November 4, 2011.
  • “Getting More Traffic to Your Website.” Monadnock SCORE. Keene, NH, November 1, 2011.
  • “Writing for Engaged Scholarship.” Campus Compact for NH, Concord, NH, October 14, 2011.
  • “Securing Our Future: A New Hampshire Perspective on Economic Security.” New England Center for Civic Life at Franklin Pierce University. Concord, NH, September 29, 2011.
  • “Business Program Outcomes Assessment Workshop.” International Assembly for Collegiate Business Education. Concord, NH, June 8, 2011.
  • “Capitalizing on the Rich Information from Social Networking Sites:
    How to Effectively Monitor, Understand and Optimize What's Being Said about Your Brand.” American Marketing Association. Webcast. May 24, 2011.
  • “Small Business Day at the State House.” The Business and Industry Association and NH Division of Economic Development. Concord, NH, February 1, 2011.
  • “Academic Advising for Student Retention and Persistence: Cultivating the Potential in At-Risk Students.”  Franklin Pierce University Center for Academic Excellence. Rindge, NH, December 15, 2010.
  • “Dodging the Vectors.” American Marketing Association. Webcast. November, 18, 2010.
  • “The Realities and Myths of Content Curation and Search Engine Optimization.” American Marketing Association. Webcast. November 9, 2010.
  • “Assessment: Tensions, Opportunities, and Outcomes.” New England Educational Assessment Network. Holy Cross College, Worcester, MA. November 5, 2010.
  • “The Online Customer Experience: Make it Exceptional.” American Marketing Association. Webcast. September 21, 2010.
  • “Addressing Climate Change.” Monadnock Institute of Nature, Place, and Culture. Franklin Pierce University. Rindge, NH, October 24, 2009.
  • “Principles of Marketing Symposium.” McGraw-Hill, Scottsdale, AZ, October 15 – 18, 2009.
  • “Fostering High-Impact Educational Practices.” New Hampshire College University Council and Campus Compact for NH Academic Affairs Conference. Daniel Webster College, Nashua, NH, September, 2009.
  • “Lempster Wind Power Project.” Iberdrola Renewables, Lempster, NH, June 19, 2009.
  • “Green Business: The Next Generation.” Franklin Pierce University. Rindge, NH, April 21, 2009.
  • “Small Business Day at the State House.” The Business and Industry Association and NH Division of Economic Development. Concord, NH, February 10, 2009.
  • “International Trade Road Show.”  Keene State College, Keene, NH, October, 2008.
  • “Globalization of the Campus.” New Hampshire College University Council and Campus Compact for NH Academic Affairs Conference. Daniel Webster College, Nashua, NH, October, 2007.
  • “Engaged Department Initiative Bidders Conference.” Campus Compact for NH. Concord, NH, October, 2007.
  • “Small Business and Legislative Roundtable.” Keene State College, Keene, NH, April, 2007.
  • “Media, Ethics, and Corporate Responsibility.” The Initiative for Corporate Responsibility and Investor Protection. Franklin Pierce University, April, 2007.
  • “How the U.S. and N.H. Economy Can Spur More Innovation and Entrepreneurship.”  Kaufman Foundation, Bedford, NH, February, 2007
  • “Action Based Learning Workshop.” Graduate Professional Seminar, Concord, NH, March, 2006.
  • “A Totally Trusted Organization.” Tom Raffio, CEO of Delta Dental of NH.  Concord, NH, November, 2006.
  • “The Common Good: Higher Education in New Hampshire Two and ½ Futures.” New Hampshire College University Council and Campus Compact for NH Academic Affairs Conference. Keene State College, Keene, NH, October, 2006.
  • “Small Business and Legislative Roundtable.” Keene State College. Keene, NH, February, 2006.
  • “Service-learning: Student Learning in the Community.”  New Hampshire College and University Council. Concord, NH, December, 2005
  • “Campus Learning Communities.” New Hampshire College and University Council and Campus Compact for NH Academic Affairs Conference. Daniel Webster College, Nashua, NH, November, 2005
  • “David Gumpert: How to Really Create a Successful Business Plan.”  Franklin Pierce College MBA Speaker Series. Concord, NH, June, 2005
  • “Focusing on Learning Outcomes: Technology, Pedagogy, and Course Redesign V Conference.” Fairfield University, Fairfield, CT, June, 2005
  • “Integrating Marketing Research and Competitive Intelligence: Staying One Step Ahead of Your Competitors.” American Marketing Association.  Hartford, CT, January, 2005
  • “Greater Expectations: A New Vision for Learning as a Nation Goes to College.” New Hampshire College University Council and Campus Compact for NH Academic Affairs Conference.  Saint Anselm College, Manchester, NH, September, 2004
  • “Master Builder Online Training Session.” Franklin Pierce College, Concord, NH, March, 2003
  • “Intermediate Online Training Session. Franklin Pierce College, Salem, NH,  October, 2003
  • “Transformations and Sustainability Leadership Studies.” Nova Southeastern University 30th Annual Summer Institute. Tucson, AZ, July, 2002