Presentation Abstract

Student's Name: Delaney Condon '26

Co-registrant Names:

Type of Presentation: Roundtable: Two or more registrants presenting in a roundtable format discussing and debating an agreed-upon topic

Presentation Title: "How A.I. is affecting Franklin Pierce Students"

Abstract:

This project examines the rapid growth of artificial intelligence (AI) in digital advertising, marketing strategies, and media production within the National Football League (NFL). The NFL is one of the most commercially successful sports leagues in the world, integrating AI-driven technologies to enhance fan engagement, optimize targeted advertisements, and generate personalized media content. Artificial intelligence is reshaping how brands like the NFL connect with consumers, from predictive analytics used to segment audiences and automate ad placement to AI-generated visuals and real-time campaign adjustments during major events such as the Super Bowl.

By evaluating recent case studies and industry articles, this research highlights both the advantages and potential risks of AI integration in professional sports digital media. This research explores how AI tools analyze viewer data, tailor social media marketing, create commercials, and produce AI-assisted broadcast content. The project also examines ethical concerns, including data privacy, transparency, authenticity in AI-generated media, and fans’ opinions on AI advertisements in the NFL. Overall, the research demonstrates that the NFL’s adoption of artificial intelligence marks a pivotal shift in media and how professional sports leagues will leverage data, technology, and innovation to enhance the future of digital advertising and fan engagement.

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