Public relations is about building connections—simply put, it is the management of relationships between organizations and the public. Creating and distributing communications to foster public awareness and discourse on organizational news and events are a key part of every company’s business communications, and many organizations are investing more heavily in public relations than ever before, especially in social media and other web-based initiatives.
The Public Relations minor focuses on a blend of marketing and communication courses and experiences. The program is designed to develop the necessary knowledge and skills to manage relationships through effective communication and persuasion, media and organizational relations, and legal and ethical decision-making practices. To earn the Public Relations minor, you must successfully complete an 18-credit course of study.