ABOUT THE PROGRAM
As a Sports Media major, you will use your knowledge and passion for sports to develop the skills to communicate effectively on behalf of athletes, managers, advertisers, media and fans across the world. You’ll have 26 Division II varsity leagues to cover on and off campus, and broadcast technology at your disposal in the Marlin Fitzwater Center for Communication. Students build a knowledge base for entry-level positions in secondary sports, minor league clubs, college athletics or smaller geographic markets, and the networking and strategy skills that can eventually lead to high-visibility careers in major markets.
You will learn core concepts in media studies and marketing and deep knowledge of major and secondary sports. You’ll develop expertise in writing, spoken communication and digital media production, and an understanding of the legal and ethical issues in sports media.
Broadcast live sporting events.
Host your own radio show on The Talon 105.3 FM. Play music or chat politics, sports, and news.
Write, edit, and print your own piece in the Pierce Arrow, a student-run newspaper that reports on campus and community issues and events.
Alumni Success Stories
"One of the greatest things that I saw carry over from Franklin Pierce was that mentality, if you really want to do it that bad, go do it. There is not a lot of roadblocks in your way to stop you." - Jay McCormack '95, '13Jay McCormack '95, '13 & Erik Barone '95
ESPN Media Manager & ESPN Steadicam & Operations Specialist
"Franklin Pierce showed me I could do everything. Literally. The wide range of media concentrations and the smaller class sizes allowed me to try anything and everything, hands-on: Journalism, on-air broadcast, video production, music production, public speaking. I didn't have to wait my turn or compete with thousands of classmates. The result was a uniquely-crafted nuanced skill set that makes me a valuable job candidate and person. You have a rare opportunity at Franklin Pierce to set yourself apart from your international competition, particularly in amount of experience."Casey Williams '11
Digital Products, National Basketball Association