Presentation Abstract

Student's Name: Megan Raymond '25

Co-registrant Names:

Type of Presentation: PowerPoint Presentation

Presentation Title: "Creating a Functional Advertising Agency"

Abstract:

This presentation takes you through the creation of a functional advertising agency, consisting of the MK304 class members. Different roles including the Program Manager, Creative Director, Art Director, and Research Director, along with their respective staffs, worked collaboratively to successfully rebrand Franklin Pierce University. Beginning with the planning of the Program Manager and Research Director, data was collected for the Creative and Art Directors to create branding materials for FPU. Processes including SWOT analysis, mission, vision, and logo research were applied to work towards creating the final product.

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