Presentation Abstract
Presentation Abstract
Student's Name: Megan Raymond ’25
Co-registrant Names: Damani Domerson ’25
Type of Presentation: Demonstration
Presentation Title: " '25 Rebranding FPU: MK304 Class Project"
Abstract:
MK304 has become a fully functional creative agency and has developed a rebranding plan for FPU. Their Goal: Discover actionable items (strategies) that could be used to grow and strengthen the FP brand, increase its enrollment, generate more money, increase the success of its students in establishing meaningful and successful careers and grow the success of its sports teams. Their Research included: • Current FPU business situation • Who is the Competition • Enrollment and higher education trends • Benefits vs higher education vs trades Deliverables: - SWOT - Strategic plan - Business plan - Actions to execute strategy - Creative options - Media plan
