Digital Media Design

Degree Awarded

Bachelor of Arts (B.A.)


Program Delivery

On-Campus


Locations Available

Rindge, New Hampshire

The World Wide Web of today, like television in the 1950s, is in its infancy. The web is evolving and showing us what it can do at its best - sharing ideas, telling stories, entertaining, building communities, expanding empathy and bringing us together. Like television, the web is a delivery platform for content of endless variety and type. With the Digital Media Design major, you will be well-prepared for creating, editing and managing professional visual, written and audio web content for business, education, news outlets, the arts and more.

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What Makes Our Digital Media Design Program Different?

You can gain valuable experience through opportunities at Franklin Pierce by:

  • Joining the Pierce Media Group for experience in television, radio and journalism
  • Volunteering in the Marlin Fitzwater Center for Communication
  • Utilizing the recording/broadcast equipment and media editing software
  • Building a professional social media presence in your field
  • Considering a minor or second major in business, political science or communications

What Can I Do With a Digital Media Design Degree?

Graduates with this major can continue their study in the fields of Design Innovation, Digital Content Management, Digital Marketing and Data Analytics, Graphic and Web Design, and Media Design.

Or after graduation you can pursue careers as diverse as:

  • Art Director
  • Creative Supervisor
  • Digital Audio/Podcast Producer
  • Digital Content and Design Manager
  • Digital Media Designer
  • Digital Marketing Manager
  • Graphic/Visual Designer
  • Interface/UX Designer
  • Media Strategist
  • Social Media, Access & Web Specialist
  • Social Media Manager
  • Web Content Specialist/Manager
  • Web Designer
  • Web Developer

What do Digital Media Design students Learn?

You will gain core knowledge in digital design and delivery, work collaboratively with fellow students to research and present media concepts, and use current technology to create professional
websites.

  • GLE101 First Year Inquiry
  • GLE110 First Year Composition I
  • DMD100 Introduction to Digital Media Design
  • DMD105 Digital Design Foundations
  • DMD120 User Experience and Interface Design
  • 4 Additional Electives*

*Please refer to the Academic Catalog for full listing of elective options

  • GLE120 First Year Composition II
  • DMD200 Exploring Digital Storytelling
  • DMD205 Social Media, Ethics, Intellectual Property
  • (IP) & Media Law
  • DMD220 Web Design
  • DMD250 Introduction to Data Visualization
  • DMD 200 or 300 level Program Elective
  • 5 Additional Electives*

*Please refer to the Academic Catalog for full listing of elective options

  • DMD320 Application and Mobile Design
  • DMD330 Social Media
  • DMD 300 or 400 level Program Elective
  • DMD 300 or 400 level Program Elective
  • 6 Additional Electives*

*Please refer to the Academic Catalog for full listing of elective options

  • DMD400 Audio & Video for the Web
  • DMD410 Digital Media Design Portfolio
  • 8 Additional Electives*

*Please refer to the Academic Catalog for full listing of elective options

Choose one elective at the 200 level and choose two electives at the 300-level or above.

  • COMM210 Journalism (2-3 credits)
  • COMM310 Convergent Journalism (3 credits)
  • GC201 Graphic Design (3 credits)
  • DMD390 Internship in Digital Media Design (1-4 credits)
  • DMD490 Internship in Digital Media Design (1-4 credits)
  • MK201 Principles of Marketing (3 credits)
  • MK304 Advertising (3 credits)

Who should Study Digital Media Design?

This major will be a good fit if you have or want to develop:

  • Digital branding and storytelling skills
  • Strong sense of visual, web and mobile design
  • Professional networking strategies
  • Excellence in writing, proofreading and editing

CONTACT the admissions team