Sports Management
Degree Awarded
Bachelor of Science (B.S.), Sports and Recreation Management, Undergraduate Minor, Master of Business Administration (M.B.A.), Graduate Certificate, Sports Management Concentration
Program Delivery
On-Campus, Online
Locations Available
Rindge, New Hampshire
Online
When you major in Marketing, you’ll become knowledgeable at getting people to become buyers, subscribers, or members. You’ll use data analytics, creativity, and people skills to get their attention and influence their decisions. While you’re learning about marketing products and services, you’ll also be learning to market yourself — to land the job, management training program, or graduate degree in business that you want. Franklin Pierce is the only New Hampshire university with business programs accredited by the International Accreditation Council for Business Education (IACBE). Our Business PLUS+ Program allows qualified high school students to enter a four-year accelerated bachelor’s and master’s degree program. As a Marketing major, you’ll learn core concepts of marketing and sustainable business practices and apply analytical tools and global perspectives to business decisions.
Apply to This Program NowWho should Study Sports Management ?
You’ll find this major a good fit if you have or want to develop:
- Passion for sports, fitness and active lifestyle
- Outgoing, high energy leadership and networking skills
- Understanding of impact of physical well-being on human behavior
- Math and data analytics to evaluation evidence and results
Our MBA and Graduate Certificate are designed for working professionals. Your coursework will present concepts in practical and quantitative terms, so that you can apply them to the workplace immediately.
Where Can a Sports Management Degree take me?
WHAT DO SPORTS MANAGEMENT STUDENTS LEARN?
Undergraduate students study core business concepts and learn the principles of program development, event planning, marketing, and evaluation.
At the graduate level, you will examine best business practices, while developing leadership, and more advanced media, marketing, technology, and operations management skills.
See our curriculum plan to learn how you’ll progress through the program. Note that course sequences are subject to change:
- AC102 Principles of Accounting II
- CIT101 Microcomputer Applications or
- CIT130 Database Applications or
- CIT140 Electronic Spreadsheets or
- MT260 Statistics
- ET101 Principles of Macroeconomics
- GLE101 First Year Inquiry Seminar
- GLE110 First Year Composition I
- MN201 Principles of Management
- SR100 Foundations or Sports & Recreation
- BA213 Business Law
- ET102 Principles of Microeconomics
- GLE230 Second Year Composition
- MK201 Principles of Marketing
- SR202 Principles of Sports & Recreation Management
- 6 Additional Electives
- FM224 Principles of Financial Management
- MN321 Organizational Behavior
- IB364 International Business
- SR243 Programming in Sports & Recreation Management
- SR368 Sports & Recreation Facilities Management
- SR419 Law & Liability in Sports Recreation
- 5 Additional Electives
- BA001 Comprehensive Exam (take with BA471)
- BA471 Business Strategy and Ethics
- SR001 Comprehensive Exam (take with BA471)
- SR390 Internship in Sports & Recreation Management or SR395 Advanced Internship in Sports & Recreation Management or SR495 Senior Independent Research Project
- SR419 Law & Liability in Sports Recreation
- SR420 Trends & Issues in Sports & Recreation Management
- 7 Additional Electives
Master of Business Administration in Sports Management
Designed for working professionals, coursework will present concepts in practical and quantitative terms, so that you can apply them to the workplace immediately.
Combine online learning with part or full-time study, and four academic terms, to create a flexible and personalized schedule. Franklin Pierce offers small classes for in-depth, personalized learning in a program that is accredited by the International Accreditation Council of Business Education (IACBE).
Graduates have gone on to assume leadership roles as business managers and marketers, facilities managers, sports merchandisers, and operations directors within professional sports organizations.
- GM510 Seminar in Leadership
- GM520 Legal and Ethical Issues in Organizations
- GM540 Organizational Behavior
- GM542 Quantitative and Research Techniques for Leaders
- GM543 Economics for Managers
- GM561 Financial Management
- GM562 Marketing Management
- GM564 Operations Management for Leaders
- GM691 Strategic Management Seminar
- SF506 Change Management in Sports Organizations
- SF508 Facilities Management
- SF 512- Analytics in Sports Management
- SF508 Facilities Management
- Elective MBA Course (1)
- GM510 Seminar in Leadership
- GM562 Marketing Management
- SF502 Media Relations and Technology in the Sport Industry
- SF508 Sports Facilities Management
- SF 512- Analytics in Sports Management

Cody was a sports management major and captain of the Franklin Pierce University baseball team graduating in 2012. Since then, he has earned a masters degree in business management at FPU while coordinating player video and analysis in the Chicago Cubs minor league system and being an assistant coach at his alma mater. In the summer of 2014, he served as the coordinator of the USA national collegiate team traveling with the team to tournaments in the Netherlands and Cuba. In the off-season, he works as a private baseball trainer giving private lessons to young players. In January of 2015, Cody was hired again by USA Baseball to be the Director of the 12U national team, the next step in his professional baseball career.
CONTACT the admissions team
UNDERGRADUATE ADMISSIONS
(800) 437-0048
admissions@franklinpierce.edu
Monday-Friday, 8 a.m.-4:30 p.m.
GRADUATE ADMISSIONS
(800) 325-1090
FPUonline@franklinpierce.edu
Monday-Friday, 8 a.m.-4:30 p.m.