Advertising
Degree Awarded
Undergraduate Minor
Program Delivery
On-Campus
Locations Available
Rindge, New Hampshire
The Advertising minor develops knowledge and skills needed to create effective communication strategies and tactics, targeted to appropriate audiences at the appropriate time. You will gain an understanding of marketing, communications, radio, television, print, direct response, and new media techniques to promote products, services, and causes. Graphic design and media production skills are developed to support execution of integrated advertising and branding.
Request InformationWhat do students Learn?
The Advertising minor focuses on legal and ethical issues associated with advertising. Working in teams prepares students for jobs in advertising agencies, corporate and non-profit marketing departments, public relations firms, television, radio, web, and other media organizations.
To earn the Advertising minor, you must successfully complete an 18-credit course of study.
Minor Requirements
- COMM120 Introduction to Media Production
- DMD105 Digital Design Foundations
- MK201 Principles of Marketing
- MK214 Consumer Behavior
- MK304 Advertising
Choose one of the following:
- AD370 Advertising in America: A Cultural and Historical Perspective
- DMD330 Social Media
- DMD400 Audio and Video for the Web
- MK350 E-commerce
CONTACT The Admissions Team
(800) 437-0048
admissions@franklinpierce.edu
Monday-Friday, 8 a.m.-4:30 p.m.
